Your brand is more than a logo—it’s the story, strategy, and personality that makes your business stand out.

In this interactive workshop hosted by ICNC, brand strategist Niloo Mirani will guide food and beverage entrepreneurs through the foundations of brand positioning. Participants will take part in live exercises to clarify their brand voice, values, target audience, and competitive edge.

You’ll leave with a clearer understanding of your brand’s unique identity—so you can attract the right customers, stand out in a crowded market, and grow with confidence.

🎤 About the Speaker:
Niloo Mirani is the founder of Mirani & Co., a brand strategy and marketing consultancy for emerging food and beverage businesses. With nearly 20 years in the CPG space, she has helped startups scale, revitalized legacy brands, and launched her own Persian-inspired snack company into major retailers like Whole Foods.

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