How Women Entrepreneurs Are Creating New Businesses in Record Numbers

Since the start of the pandemic, women, particularly women of color, have become the leading drivers of business creation in the U.S. In 2020 and 2021, women accounted for 49 percent of new business launches, according to a study by Gusto, a human resources software company, compared to 42 percent for men in 2021. Meanwhile, nearly half of female-led startups in 2020 were launched by women of color. In 2019, the share of new companies founded by women was just 28 percent.