Artificial Intelligence is transforming business landscapes, but navigating the hype, understanding the limitations, and identifying practical applications can be overwhelming for busy entrepreneurs. This session provides a comprehensive, no-nonsense guide to AI tools and their strategic implementation in your business. 

 Led by Brennan Woodruff, mHUB’s Director of Strategic Partnerships with extensive AI industry experience, this session cuts through the marketing noise to deliver practical insights you can use immediately. Drawing from his experience at Uber, SoftBank’s Vision Fund (where he helped deploy $50B across 100+ AI companies), and founding his own AI startup GoCharlie, Brennan brings unique perspective on both the promise and pitfalls of AI implementation. 

This interactive workshop combines essential AI literacy with practical business strategy, helping you understand not just what AI can do, but when and how to apply it effectively in your specific context. The session includes group discussion and Q&A, ensuring you leave with actionable insights tailored to your industry and business stage. 

 Who Should Attend: 

Entrepreneurs exploring AI integration opportunities 

Business leaders seeking to understand AI’s strategic implications 

Product teams considering AI feature development 

Anyone wanting to separate AI hype from practical reality 

Startups looking to leverage AI for competitive advantage 

Professionals needing AI literacy for strategic decision-making 

This session provides the knowledge and frameworks needed to make informed decisions about AI adoption and avoid common implementation mistakes.