Your value proposition is the foundation of your startup’s success—it’s what convinces investors to fund you, customers to buy from you, and partners to align with you. But is yours compelling enough? In this interactive workshop, we’ll break down what makes a strong value proposition and how to translate it into tangible outcomes—whether you’re pitching investors, selling to customers, or engaging stakeholders. Through hands-on exercises and real-world case studies, you’ll refine your message, quantify your impact, and ensure your value proposition is strong enough to drive action. 

Key Topics Covered 

By the end of this session, participants will: 

Learn the core components of a compelling value proposition. 

Understand how to tailor messaging for different audiences (investors, B2B customers, partners, etc.). 

Identify and articulate the quantifiable impact of their solution. 

Develop a working value proposition that can be immediately applied in sales conversations, investor pitches, and customer outreach. 

Who Should Attend: 

Founders, entrepreneurs, and startup teams refining their go-to-market strategy 

Early-stage startups still validating their product-market fit 

Growth-stage companies looking to sharpen their sales messaging 

Anyone struggling to clearly communicate their business’s value in a way that drives action 

About the Instructor (100-200 words) 

Aaron Campbell is an ex-SoftBank professional, emerging fund manager, and go-to-market & commercialization advisor specializing in helping startups and hardtech ventures accelerate from idea to scalable business. As the Founder and Managing Partner of Operation Autopilot, a market acceleration firm, Aaron helps smart hardware and automation venture leaders refine their go-to-market approach and generate revenue faster. 

His experience spans diverse technology sectors including robotics, autonomous systems, AI, industrial automation, and B2B sales strategies. From self-driving car companies to food and beverage robotics, Aaron has advised and led market acceleration strategies for Fortune 500 companies, VC-backed startups, and emerging tech firms. 

Aaron is also the founder and general partner at kineti-tec, an early-stage venture fund focused on autonomous, robotics, and intelligent automation ventures. Through his workshops, Aaron shares practical frameworks and real-world insights to help founders move beyond generic sales pitches and build value propositions that actually sell. 

About the Organization 

Operation Autopilot is a market acceleration firm helping smart hardware and automation venture leaders refine their go-to-market approach and make revenue faster. The firm specializes in crafting compelling value propositions that resonate with customers, investors, and stakeholders across the hardtech ecosystem. Working with major industry players from self-driving car companies to food and beverage robotics, Operation Autopilot brings deep expertise in B2B sales strategies specifically tailored to the unique challenges faced by hardware and physical product entrepreneurs.