Entrepreneurship Essentials (E2): How Startups Miss Their Market is your chance to uncover the most common mistakes founders make in their pursuit of product-market fit. 🚀 Join us for a hands-on workshop led by Jeff Berman, where you’ll discover how to validate real demand, identify customers who truly care, and pivot your product or strategy before resources run out. 💡 Hosted by the Polsky Center, this session is packed with actionable insights and real-world examples to help you avoid costly missteps.

📅 February 10, 2026 ⏰ 12:00pm 📍 Virtual
[Explore more events](https://wehub.org/events) or [register here](https://luma.com/polsky-02-10-2026-event-1539) to secure your spot!

Entrepreneurship Essentials (E2): How Startups Miss Their Market—gain the tools to build what your market actually wants.

**In this session you’ll learn:**
• How to validate market demand
• Ways to identify your true customer
• When and how to pivot your product or strategy

👤 **About the speaker/host:** Jeff Berman, Startup Advisor. Jeff brings years of experience guiding founders through early-stage growth and market validation.

🏢 **About Polsky Center for Entrepreneurship and Innovation:** Empowering innovators to launch and scale impactful ventures.

💡 **Perfect for:** entrepreneurs, small-biz owners, startup teams, and product managers.
Let’s build smarter businesses—see you there! 🎯✨