Presented by Edwin Romero, Independent SEO Consultant and Chicago Small Business Advocate Search Engine Optimization (SEO) is one of the most cost-effective ways to attract new customers, but it’s often misunderstood or overlooked by small business owners. In this introductory webinar, we’ll break down what SEO is, why it matters for local Chicago businesses, and how it can support long-term growth online. You’ll leave with a clear understanding of how search engines work, which basic SEO practices are worth focusing on, and how to take the first steps toward building a stronger online presence. To earn credit for the BACP Entrepreneur Certificate program, you must be registered to the program prior to attending this webinar. Learn more at Chicago.gov/BACPCertificate