Innovation to Adoption – Developing the Market is your roadmap to ensuring your breakthrough product finds its audience and thrives. 🚀 Great ideas can fail if the market isn’t ready—this hands-on workshop shows you how to build the right conditions for adoption, from educating stakeholders to aligning the ecosystem. 📅 March 18, 2026 ⏰ 1:00pm📍 mHUB, 1623 W Fulton St, Chicago

You’ll dive into four unique market development contexts, learning how to activate evidence, educate and lead, develop evangelists, and prepare for policy and access. Real-world examples and guided exercises—including an Evangelist Mapping activity—will give you actionable tools to apply right away. 🌟 For full details click here!

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In this session you’ll learn:
• How to shape market conditions for adoption
• Tactics for engaging stakeholders and building trust
• Practical tools to map your innovation’s path to market

👤 About the speaker: Megan Riddle-Fulton, Founder of Boldly Launch. She brings decades of commercialization expertise with startups and global leaders.

🏢 About mHUB: Chicago’s leading innovation center, empowering entrepreneurs to bring ideas to life.

💡 Perfect for: entrepreneurs, small-biz owners, product leaders, and innovators in medtech or deep tech. See you there!