In today’s digital landscape, having an effective social media presence is essential for entrepreneurs and small business owners. This workshop provides a practical introduction to social media fundamentals and demonstrates how to create compelling content for your personal channels.

Led by Johnny Wilbon, Vice President Business Community Officer at Bank of America, this presentation will help you understand how to leverage social media platforms to enhance your personal brand and business visibility. The workshop covers core concepts and practical strategies that you can implement immediately, regardless of your current social media experience level.

Whether you’re new to social media or looking to improve your existing approach, this workshop offers valuable insights to help you create more engaging content, connect with your target audience, and utilize these powerful digital tools more effectively.

Who Should Attend: This workshop is particularly valuable for:

Business owners with limited social media experience

Entrepreneurs looking to establish or strengthen their social media presence

Small business marketers seeking fresh content creation strategies

Professionals wanting to build their personal brand alongside their business

Business owners who have tried social media but haven’t seen desired results

Anyone interested in learning practical, implementable social media tactics