Some of the most efficient and effective growth strategies have come from strategic collaborations and cross-promotions. Co-branding is a marketing strategy where two or more brands collaborate to create a product or campaign that leverages the recognition and reputation of each brand, mutually benefiting both parties. Not only can it be fun, but it is also efficient with time and budget. Come and learn the techniques with the Illinois SBDC at the WBDC. They can lead to successful co-branded campaigns!

Featured Speaker

​Karyn Pettigrew is an experienced business strategist and founder with over two decades of expertise in guiding businesses to achieve sustainable growth. Specializing in innovative, resourceful approaches, she helps entrepreneurs scale effectively without relying on external funding, extensive marketing budgets, or large teams. With a strong background in leadership development and personal alignment, Karyn focuses on empowering leaders to build businesses that reflect their values and strengths. Her hands-on, strategic methods make her uniquely qualified to help participants unlock smart scaling strategies for lasting business success.