The number one reason for startup failure is the lack of market need. In other words, no one is interested in buying your product or service. Therefore, before you start your business, it’s essential that you make sure that customers are interested in buying your product. Taking these steps will save you weeks (or possibly even months) of lost time, and potentially save you hundreds of dollars. During this webinar, we’ll show you how you can make sure your customers are interested in your product before you spend too much time and money building your business. Presented by the Illinois Small Business Development Center at the Women’s Business Development Center.