Deeply understanding your market and your customer’s needs are vital to getting your product off the ground and securing your company’s competitive edge. Pat Donohue will explain how Snap-on Tools leverages a repeatable, customer-centric market research process that combines ‘voice of the customer’ research and quantitative industry information to drive epic product development results.  Pat will share some epic product-launch failures by some massive companies, some fun stories he learned conducting research at automotive shops around the world, and tangible examples of how this process can work for you.