Join us for an engaging and insightful journey into the heart of product development and strategy with our first workshop of this series “Discovery 101: The Who is the Why.” This interactive session is designed to delve deep into the core issues that drive innovation and provide you with the tools to focus your vision and lead with purpose.

Workshop Overview:

Identify the Problem: Understand the specific challenges faced by your customers. Learn to articulate the problem without delving into the solution, ensuring that your startup remains customer-focused and empathetic.

Manage Risks through Assumption Tracking: Discover the power of assumptions in shaping your business strategy. Learn to differentiate between assumptions and testable hypotheses to manage risks effectively.

Test Your Hypotheses: Engage in practical exercises to test your hypotheses about customer behavior and preferences. Validate your business model through real-world feedback.

Join us and take the first step towards mastering the art of Discovery by understanding ‘The Why’ behind every successful venture.

About the Workshop Leaders

Marcy Caron-Johnson, mHUB Entrepreneur in Residence – Product Management

Marcy Capron-Johnson, mHUB Entrepreneur in Residence, is a Chicago-based entrepreneur, inventor, strategist, engineer, and designer sitting at the intersection of technology and the human condition. Marcy studied at the School of Visual Arts (SVA) and Northwestern University before founding Polymathic in 2010, a digital innovation consultancy that was the go-to technical co-founding team for 30+ Chicagoland startups; acquired by Tandem in 2017.

From 2018-2022, Marcy served as Chief Product & Tech Officer at Equilibria (“EQ”), a women’s cannabis tech company she co-founded with Coco Meers, focused on personalized wellness routines for real outcomes. Marcy’s recent entrepreneurial endeavors have led her to founding Paprika, a medtech startup revolutionizing PAP treatment for patients with sleep apnea.

Marcy joined mHUB as an Expert in Residence, Entrepreneurship & Product Management, in 2023. As with her own startups, Marcy evaluates all innovation projects agnostically through the lenses of software, hardtech, CPG, durables, softgoods, and/or service-design, resulting in a uniquely robust and differentiated model. Marcy looks at Product through the eyes of brand, pop culture, and user psychology.

Amy Kamin, mHUB Founder Success Liason (consultant)

Are you connecting with your user? Do you want to solve their pain points before they become problems? Amy Kamin’s experience in product development, research, tech, marketing, and design is matched with her natural curiosity and enthusiasm for user experience, storytelling, data, and gamification, allowing her to help you build human-centered strategies for your business.