
Product 102 – The WHAT, Viability & Prioritization
Welcome back to our MHUB Discovery Workshop Series! After diving into “THE WHO,” it’s time to build upon that foundation with our second session: “THE WHAT: Viability & Prioritization Workshop Overview:
Differentiation: Discover what sets your product apart. We’ll explore your Unique Value Proposition and how it differentiates your product from competitors. Whether it’s through features, procurement, brand mission, or customer demographics, we’ll help you find your edge.
Defensibility: Learn how to protect your competitive advantage. We’ll discuss the concept of defensibility, from sticky features to emotional connections with your demographic. Understand how to maintain your lead without resorting to price wars.
Unfair Advantage: Identify and leverage your unfair advantage. Whether it’s trade secrets, scarcity, time-to-market, brand, scale, network effect, or unique data, we’ll strategize on how to use these elements to stay ahead.
Bring your doubts and questions. It’s okay to be uncertain—this workshop is designed to evolve your understanding and approach.