Product Certification Basics
Distributing a product that doesn’t meet safety standards could be the end of your business. Product certification is not just a regulatory requirement—it’s a critical business risk management strategy that protects your company, your customers, and your market access. This essential workshop provides the foundational knowledge every hardware entrepreneur needs to navigate the complex world of product safety certification.
Led by Manas Mehandru, mHUB’s Chief Operating Officer and former leader at UL (Underwriters Laboratories), this workshop combines regulatory expertise with practical business applications. Manas brings unique insights from both sides of the certification process—having worked within the certification industry and now supporting hardware startups through the commercialization process.
Who Should Attend:
Hardware startup founders developing physical products
Product managers responsible for regulatory compliance
Engineers and designers working on consumer or industrial products
Anyone involved in product development for regulated markets
Entrepreneurs preparing for product launches and market entry
Teams seeking to understand certification requirements and timelines
This workshop provides the knowledge and confidence needed to approach product certification strategically and successfully.
About the Instructor
Manas Mehandru serves as Chief Operating Officer at mHUB, where he is a strategic business leader focused on operational excellence and supporting hardtech entrepreneurs through the commercialization process. His extensive background spans product development, manufacturing, business operations, and product certification.
Prior to joining mHUB, Manas held leadership positions at UL (Underwriters Laboratories), one of the world’s leading safety certification organizations. This experience provided him with deep insights into certification requirements, testing procedures, and regulatory compliance across diverse product categories and markets. His expertise includes product certification, quality management systems, and operational strategy.
Manas’s dual perspective—understanding both the certification industry’s requirements and the practical challenges facing hardware startups—makes him uniquely qualified to guide entrepreneurs through the certification process. At mHUB, he works directly with startups navigating certification requirements, giving him ongoing exposure to real-world challenges and successful strategies. His approach emphasizes early integration of certification considerations into product development processes, helping startups avoid costly delays while ensuring market readiness.
