The Cook County CannaBiz Pathways Webinar series kicks off with Rooted in Community: Why Engagement Matters for Cook County Cannabis Companies. Community engagement is more than just a regulatory requirement – it’s a cornerstone for building trust, brand loyalty, and long-term success in the Illinois cannabis market. In this webinar, we’ll explore how cannabis companies can create meaningful connections with the communities they serve, from supporting social equity initiatives to fostering local partnerships and shaping positive public perception. Hosted by Florence Hardy, Esq. and the Women’s Business Development Center.