Institute for Entrepreneurial Leadership

Start A Business

Do you have a plan for starting or growing your business? Does the thought of doing a business plan make your head spin? Our Write Your Business Plan in 14 Days series makes it easy to start and finish your business plan in just 2 weeks.

Two women connecting in a professional setting, smiling and shaking hands during a meeting.

How to build your network

Move beyond simply connecting with any of LinkedIn’s 690m members, to building meaningful relationships, and leveraging networking that supports your business growth. 

You are the brand: Personal branding fundamentals

Unlock the secrets to build a standout personal brand, where you’ll learn how to define your unique value, craft a compelling narrative, and implement growth-driven strategies to amplify your impact and dominate your market.

Peer to Peer Check-in

A dynamic interactive on-going series, designed to help small businesses stay on track and break through roadblocks. Connect with a community of like-minded individuals bi-weekly in either the morning and/or the evening sessions to share your goals, receive guidance and encouragement from your fellow Digital Ready small business peers.  Define your small business check-in focus/goals …

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Determining your prices

Discover the secret formula to determining your pricing structure with the help of a pre-built takeaway spreadsheet and identify all the factors that need to go into pricing your goods and services.  Hosted by Verizon

Introduction to multicultural marketing

Explore strategies and best practices for engaging diverse audiences, creating inclusive campaigns, and building authentic connections with customers from various cultural backgrounds.  Hosted by Verizon

Finding Profitable Customers

Discover strategies to retain customers, deep dive into key metrics such as customer acquisition costs, retention, rates, and churn, and explore tools that you can use to track engagement.  Hosted by Verizon