Marketing: Getting Customers and Keeping Them

Attracting clients and telling your story is a very important part of business success. This video will cover the basics of connecting with customers and how to drive sales to your business.

This session, part of the Business Basics Series hosted by OMEE and Illinois SBDC, provides practical strategies for attracting and retaining customers. Experts from the Illinois Department of Commerce and Economic Opportunity walk through how small business owners can identify their target market, craft an effective brand message, and build long-term relationships with customers. The video emphasizes storytelling, consistency, and marketing fundamentals that can boost visibility and drive growth