Reports

Female Founders And GenAI Are Rewriting Startup Culture In 2025

According to Gusto’s report, nearly half of new businesses (49%) were founded by women last year—a 69% increase from 2019 and the highest in the report’s five-year history. These gains reflect a broader transformation: AAPI, Black and Latinx entrepreneurs are also increasing their footprint, with startup rates up 17%, 67% and 25%, respectively, since 2019.

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